Infographic: Scaling the Peak of Omni-channel Analytics Maturity in Retail

Improving customer insights and embedding such insights across all retail business functions is one of the foundational elements of Omni-channel retail. Analytics maturity in turn depends on analytics capabilities (reporting, basic analytics, predictive analytics, investigative analytics), data and systems integration (quality of data, variety of data, how well integrated data and information systems are) and organizational alignment (analytics team structure, ability to take action on the insights, management buy-in). The infographic below highlights retailers’ current analytics maturity across these areas and provides retail success stories from across the globe.

SAP infographic Mountain