Transforming Retail With In-Store Customer Engagement Analytics

Retailers can no longer be left in the dark about consumer shopping habits in the store. In an increasingly omnichannel world, just as in the case of digital shoppers, retailers need to be aware of what customers do inside of their stores’ four walls before, during and after the shopping experience. The most successful retailers will be the ones that have intimate relationships with their customers, especially those that are typically harder to track in-store throughout the purchase cycle. As a result, retailers are learning to correlate point-of-sale (POS) results with other forms of in-store analytics such as Wi-Fi, a move that can optimize store layouts, improve in-store customer engagement, labor allocation and promotional effectiveness — factors that can then help companies improve number of customer visits, employee-customer interactions, assortment and sales. The infographic below explains how to transform the store with in-store customer engagement analytics so as to meet the desired objectives. To read more about the topic, follow the point of view report...

Rapid Evolution of Unified Commerce in New Age Retail

Modern POS is an integrated customer-centric platform for unified commerce. It combines real-time contextual marketing, order, delivery & inventory visibility to aid digital and location-based commerce. This infographic reflects the Rapid Evolution of Unified Commerce in New Age...

Changing the Retail Labor Model for a New Retail Environment

The existing labor model in retail is being turned on its head. The rapidly changing retail environment is creating new challenges for retailers and consumer goods manufacturers that have an impact on their labor needs. Omnichannel sales growth has led to a number of in-store challenges – increased competition accessible via a smartphone in a shopper’s hand, inventory and fulfillment challenges, need for merchandising alignment with the online experience and a much more demanding...

A Framework for Omnichannel Personalization

Personalizing the shopper experience across channels is a goal most retailers covet, yet few truly achieve. The gulf between vision and reality is a reflection of two factors: the lack of a clear definition of the end-state and its associated benefits, and the gap in retailers’ current business processes and technology systems. This infographic illustrates the business value of personalization, and provides a 4-part framework for retailers to successfully execute omnichannel personalization strategies....