The article explains why being omnichannel is important for retailers, quoting EKN’s Customer Engagement Tech Trends Study.
From the article: Do you know where your customers are coming from? I’m sure you do. But, what might be harder to find out is where you are losing out on sales. In retail, the old saying goes “If it’s not on the floor, they’re not buying it”. That’s still true today. But, let’s add a second sentence to that line. “If the right item isn’t in stock on your website store, they’re going to another website”. It’s maybe not as smooth, but you get the idea. Company’s have always held a strong urgency to ensure their shelves are stocked with the right merchandise at brick and mortar operations.