Beyond Digital – Why retailers must do more than pay lip service to transformation to avoid the Digital Death-Trap

The mandate to retailers is clear – Redefine your business strategy, not your “digital strategy”. Shed the old channel-centric organization culture by focusing on the growth and profitability of your customer relationships, not your channels. Aggressively assess (and adjust) your business model. Focus on those aspects of your customer experience that matter to your customers. Invest in capabilities that drive superior execution. Embed “digital thinking” across the organization, not in an isolated team. Download this prescriptive guide to help retailers in beginning or fine-tuning the efforts in existing transformation initiatives by assessing the impact of digital in their business strategy. Download Full...

Retail’s New Digital Transformation Strategies

Undoubtedly, digital transformation means different things to different retailers. However, a common link for all retailers is embedded in a strong and robust digital movement that leans on transformational and consumer innovation-rich retail programs and approaches. It is abundantly clear that much of retail industry’s growth is fraught with challenges associated with unforeseen market uncertainties, legacy systems, lack of skilled resources, delayed or insufficient insights and tight budgets. However, retailers can create integrated and personalized digital content and commerce inside and outside the four walls by marrying together pragmatic retailer-consumer digital buying journey workflows and related business user and consumer-facing change management best practices. This is a required building block for enabling a seamless and up-to-date digital commerce experience. It can be argued that a highly sophisticated digital transformation approach, related asset or solution is not as important in the store, DC or supply chain as is the operational pragmatism, business connectivity and day-to-day adoption or usage associated with such a transformation, asset or solution. For instance, it is clear that 7 in 10 retailers use an eCommerce platform that requires some form of re-investment to be aligned with evolving consumer/market trends. Additionally, at least half of retailers plan to develop a unified commerce platform in the store so challenges associated with an ageing store POS environment can be overcome. However, a dedicated strategy to manage and grow relevant content, digital assets and overall user experience in an integrated and user-relevant manner is the missing link that negatively impacts flow of business, traffic and retail experience every day. At a time when the average consumer is using more than...