Mobility in Retail

Consumer, workforce and enterprise mobility are having a transformational impact on retailers’ customer engagement capabilities and business operations. Across the entire value chain of retail business functions opportunities abound for improved efficiency, productivity, communication and collaboration. In fact, the challenge for retailers lies not in justifying the value mobility holds for the enterprise, but in focusing their limited resources on areas of highest impact while at the same time managing massive technology change. EKN surveyed 150+ retailers (of which 46% were above 1 Billion USD in revenue) to better understand their mobility strategies and benchmark adoption maturity. This report lays out findings and analysis from the survey and presents prescriptive recommendations on how retailers can increase adoption of mobility across the retail enterprise. Download Full...

The Consumerization of Retail IT

For decades, investment in information technology development and innovation has been driven by and focused on the need of businesses to be more efficient, agile, responsive, integrated. Today, consumerism is the primary driver of technology innovation and adoption. Traditionally there was a clear distinction between technology solutions for enterprises and consumer technology, with hardware and software built specifically for enterprise-grade use. By definition, enterprise grade technology was more advanced, complex and expensive. Not anymore. With exponential advances in and pervasive adoption of consumer technology, that line is increasingly becoming blurred. This trend has far reaching impact for retailers not only in terms of consumer engagement, but also on how technology is delivered and used within the enterprise. Consumerization of IT refers to the growing trend of information technology innovation being driven primarily by consumer markets, only subsequently to be adapted for enterprise use.  It refers to the associated change – in terms of employee expectations, technology strategy and organizational culture – driven by the need for a more open and inclusive technology architecture. EKN conducted an industry survey to benchmark the state of the retail industry in terms of outlook towards and adoption of consumerized technology in the workplace. Findings from the primary research covering 50+ respondents, interview based qualitative inputs from retail executives, and EKN’s secondary research from public and proprietary sources are presented in this report. Download Full...