Mobility in Retail

Mobility in retail has come of age through the rapid advancement in mobile technologies in terms of computing power, a powerful set of native functionalities (such as GPS, Wi-Fi & Blue Tooth device communications, camera, high-speed Internet connectivity, motion sensing), a rich application ecosystem and high consumer adoption. The consumer is so far ahead in her use of mobile technologies; retailers have to play catch-up. The infographic below illustrates consumer-led mobility revolution in retail vs. retailers’...

In-Store Mobility: A Microcosm of the Consumerization of IT

Consumerization of IT refers to the growing trend of information technology innovation being driven primarily by consumer markets, only subsequently to be adapted for enterprise use.  It refers to the associated change – in terms of employee and customer expectations, technology strategy and organizational culture – driven by the need for a more open and inclusive technology architecture. It impacts four distinct stakeholders of the retail ecosystem: IT Management & Administrators; Retail Knowledge Workers (Corporate Executives); Store Employees (Associates and Managers); and Consumers. Download Full...