Showrooming: Don’t Minimize the Loss. Maximize the Engagement

Like the terms “French fries” and “soccer”, “showrooming” is a product of typically American linguistic artistry. It may not mean anything around the rest of the world but to the American retailer it is the latest, greatest buzzword that defines the new age consumer. The word “showrooming” has something in common with that other great American invention – the iPad; prima facie you can’t imagine a need for its existence, but it soon creates and itself fills a void with a heartwarming display of its previously unknown...

EKN Custom Research Series: The Impact of Showrooming on the Holiday Season, 2012

Showrooming – the act of consumers using their mobile phones in-store to compare prices with competing retailers – effectively turns the physical store of a brick and mortar retailer into an extended showroom for anyone else carrying the same product. 1 in 4 shoppers used their mobile phone to compare prices in-store during the 2011 holiday season. Edgell Knowledge Network (EKN) and eBay Local conducted an industry survey of 59 retailers to gain a deeper understanding of the impact of showrooming and retailers’ preparedness to address it during the 2012 holiday season. Holiday season sales are a leading indicator of retail industry performance and consumer sentiment. Focusing on showrooming’s expected impact during the 2012 holiday season gives the findings and recommendations context and immediacy. Download Full...