Elevating The In-Store Experience: Why The Network Matters

Irrespective of which version of the future of the store you subscribe to, it’s clear that digital and data will power the store and transform the customer experience and store operations. While retailers understand most elements of this evolution, they often overlook a critical element – the store network. As more digital technology and data flows through the store, the importance of having a strong network will only rise. A failure of the network will result in a failure of the customer experience. Download this Point of View that illustrates the essence of store network in elevating the in-store experience and provides a 5-part framework for evaluating the store network. Download Full...

In-Store Mobility: A Microcosm of the Consumerization of IT

Consumerization of IT refers to the growing trend of information technology innovation being driven primarily by consumer markets, only subsequently to be adapted for enterprise use.  It refers to the associated change – in terms of employee and customer expectations, technology strategy and organizational culture – driven by the need for a more open and inclusive technology architecture. It impacts four distinct stakeholders of the retail ecosystem: IT Management & Administrators; Retail Knowledge Workers (Corporate Executives); Store Employees (Associates and Managers); and Consumers. Download Full...

The Consumerization of Retail IT

For decades, investment in information technology development and innovation has been driven by and focused on the need of businesses to be more efficient, agile, responsive, integrated. Today, consumerism is the primary driver of technology innovation and adoption. Traditionally there was a clear distinction between technology solutions for enterprises and consumer technology, with hardware and software built specifically for enterprise-grade use. By definition, enterprise grade technology was more advanced, complex and expensive. Not anymore. With exponential advances in and pervasive adoption of consumer technology, that line is increasingly becoming blurred. This trend has far reaching impact for retailers not only in terms of consumer engagement, but also on how technology is delivered and used within the enterprise. Consumerization of IT refers to the growing trend of information technology innovation being driven primarily by consumer markets, only subsequently to be adapted for enterprise use.  It refers to the associated change – in terms of employee expectations, technology strategy and organizational culture – driven by the need for a more open and inclusive technology architecture. EKN conducted an industry survey to benchmark the state of the retail industry in terms of outlook towards and adoption of consumerized technology in the workplace. Findings from the primary research covering 50+ respondents, interview based qualitative inputs from retail executives, and EKN’s secondary research from public and proprietary sources are presented in this report. Download Full...