Webshopkonsulten.com, Contributor, Av Charlotte, explores retail trends in 2016, quoting EKN’s research on customer engagement.
From the article: Next year, we can expect stores to double their strategies to bridge the gap between offline and digital channels. Retail in 2016 will continue to be driven by the preferences of Baby Boomers and even more by Millennials. To reach Millennials retailers need to invest in mobile, as they are the largest group of smartphone owners. The Millennials grew up with anything and everything just a click away making them impatient. Speed and excellent customer service is an essential factor with Millennials who are expected to spend $1.4 trillion by 2020, according to Accenture research.