High-Impact Consumer Path-to-Purchase Strategies in Apparel Retail

Location awareness and messaging along a consumer’s path to purchase can make a big impact for Apparel retailers in building loyalty and margins but more than 60% of apparel & accessories retailers do not currently integrate data from customer analytics to execute the myriad customer touchpoints and as a result are not able to gain relevant insights about their customers. Download this new EKN Research report to gain insights into business challenges, capabilities and technology enablers that support location awareness and messaging at a product and customer-level in apparel & accessories retail. Download Full...

Un-Masking the Phantom Customer in Stores: A Grocery & General Merchandise Perspective

In-Store location-based promotions are the next big tool for grocery and general merchandise retailers with over 90% of the industry rolling them out in the next 12-24 months. Several steps are required to realize this strategy but the grocery industry has largely eliminated its’ ‘laggard’ label and is innovating in new and exciting ways to relate and interact with the customers. Download this industry impact document to gain insights into business challenges, capabilities and technology enablers that support location awareness and messaging at a product and customer-level in grocery and general merchandise retail. Download Full...