Customer Context Power – A Success Imperative

Retailers and hospitality enterprises are well aware that consistently high standards of in-store or in-location customer engagement are key imperatives for customer relevance, financial gains, loyalty and brand advocacy. However, more often than not, such standards break-down in stores due to a wide variety of reasons. Download this benchmark report to understand why the right customer for the right offer in-store is a top priority and key business pains, performance and capabilities related to in-store customer engagement. Download Full...

High-Impact Consumer Path-to-Purchase Strategies in Apparel Retail

Location awareness and messaging along a consumer’s path to purchase can make a big impact for Apparel retailers in building loyalty and margins but more than 60% of apparel & accessories retailers do not currently integrate data from customer analytics to execute the myriad customer touchpoints and as a result are not able to gain relevant insights about their customers. Download this new EKN Research report to gain insights into business challenges, capabilities and technology enablers that support location awareness and messaging at a product and customer-level in apparel & accessories retail. Download Full...

Un-Masking the Phantom Customer in Stores: A Grocery & General Merchandise Perspective

In-Store location-based promotions are the next big tool for grocery and general merchandise retailers with over 90% of the industry rolling them out in the next 12-24 months. Several steps are required to realize this strategy but the grocery industry has largely eliminated its’ ‘laggard’ label and is innovating in new and exciting ways to relate and interact with the customers. Download this industry impact document to gain insights into business challenges, capabilities and technology enablers that support location awareness and messaging at a product and customer-level in grocery and general merchandise retail. Download Full...

Hospitality Leads The Way In Location-Based Customer Engagement

EKN’s January 2015 survey of 90 US-based hospitality companies reveals that implementing in-location guest engagement strategies is leading to positive financial gains for more than 8 in 10 hospitality companies. Download this short report to explore and understand how hospitality companies are way ahead of their retail brethren in terms of in-location contextual engagement, their key investment areas, capabilities and challenges. Download Full...

Customer Context Power – A Success Imperative For Every Retailer

Moving beyond just customer marketing to leveraging the power of ‘context with relevant and timely brand, product, pricing or loyalty messaging that fosters informed shopping decisions, deeper engagement and beneficial long-term relationships. Download this short report to understand how in-store engagement using contextual messaging drives higher customer experience returns for retailers and retailers’ top in-store engagement investment areas. Download Full...