Retail has always been a data-intensive industry. As the tools available to store, manage and analyze this data evolved, so did the role the analysis of data played in retail decision-making. From visibility and control, to transparency, to efficiency, to customer engagement.
It is cheaper, faster and easier today to store and process more data than ever before. Retailers have gotten better at data management. Question is, how well are they able to leverage insights from this analysis to drive strategic decisions?
EKN conducted an industry survey to benchmark the state of the retail industry in terms of analytics maturity. Findings from the primary research covering 65+ respondents, interview based qualitative inputs from retail executives, and EKN’s secondary research from public and proprietary sources are presented in this report.